By Lisa Howard
BEING FASHIONABLE HAS ALWAYS BEEN IN VOGUE. But with the advent of fast fashion, being fashionable unfortunately also sometimes means being unfriendly to the environment. Jess Minnick and Dy-man Johnson, cofounders of Not Sorry Goods, aim to change that.
“We have a big emphasis on using recycled materials,” says Jess. “We remix them and put our own twist on them. Sometimes we use an item for parts or sometimes we make something completely new with those materials. Creating zero-waste fashion really forces us to be creative and push ourselves in different ways to make different things.”
JESS AND DY-MAN SELL SUSTAINABLE APPAREL, ACCESSORIES, HOME GOODS, and gift items in their retail shop. Some of it they make themselves; some is made by small-batch brands and artists across the U.S. and in Metro Detroit. All of the creators, however, identify as social enterprise brands and are ecologically-minded.
And none sell on Amazon, because their items are one-of-a-kind. Don’t be surprised when an item is listed on the store’s website as being one of only one available. That uniqueness is a big part of the appeal for many customers.
So is the upcycled aspect of the items at Not Sorry Goods. Upcycling goes beyond recycling – it means enhancing what’s leftover and creating something new with it. Maybe a turtleneck gets turned into a halter top (with the scraps being made into pet toys), or maybe several scarves become a skirt. No matter the result, it’s wearable art!
ALTHOUGH NOT SORRY GOODS JUST OPENED ITS RETAIL LOCATION LAST AUGUST, Jess and Dy-man have been crafting their goods since 2016, when they first snagged a space at the Rust Belt Market. Having a mini store there gave the duo a chance to test their product, develop their customer base and learn more about visual merchandising.
“You want proof of concept before you go to being brick-and-mortar,” Jess explains. “Plus it’s a cool way to be a part of the community.”
Once the two women had a solid following, it made sense to open a full-service retail shop. It was clear that their shared passions for thrifting and fashion had turned them into ideal business partners.
And, besides, they’d become close friends ever since meeting in a fateful kickboxing class back in 2015. At the time, they both had a Group-on to use and were feeling a bit adrift after having entered the post-college phase of their lives. One kick and punch led to another…and then to realizing how much they had in common. Including, as Jess puts it, a “crazy energy” that keeps them happy and inspired.
“I’M REALLY HAPPY WITH HOW WE GOT HERE, IT’S BEEN VERY ORGANIC,” Jess says. Not only that, but she and Dy-man have found the community to be incredibly helpful and sweet, with everyone wanting to see each other be successful. While Dy-man is originally from Michigan, Jess is a Florida transplant who now considers herself a Michigander, in no small part because of how supportive the community has been.
“It’s a community through-and-through, professionally and personally,” she says, adding that she’s blown away by how many talented people live in the area. Although she and her husband had originally considered moving to other locations before they came here, she’s thrilled they wound up in Ferndale. She’d always wanted to open her own creative business, and this was the perfect place to do that.
“Making funky stuff with art scraps never gets old,” Jess says. “I feel so very lucky and blessed to get to do this as my full-time job.”