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By Jeff Milo,  Circulation Specialist

We just want to remind you about HOOPLA! The Ferndale Library launched the popular down-load/streaming app for patrons in January. This new media service provides instant access to materials like movies, albums, eBooks and audiobooks, with no waiting on any hold list. You just need your Ferndale Library card.

Patrons usually do a double-take when we tell them what HOOPLA is and how it works. This app works with your tablet or phone, allowing downloads of newly released titles. But if you prefer to skip downloads, you can just click on what you want to read, watch, or listen to, and start streaming right away.

Over the last two months, 300 Ferndale Library patrons have started using the HOOPLA app, with nothing but enthusiastic responses. The library is hoping more cardholders continue to discover the advantage of HOOPLA, whether they’re regular visitors to the brick-and-mortar location in downtown Ferndale or if they’re typically utilizing the library’s online catalog and requesting holds on materials from home or on-the-go.

If HOOPLA usage continues to grow, then the Ferndale Library is considering making what is initially a trial run into a permanent resource for cardholders to access. To register and start downloading titles, Ferndale cardholders can download the HOOPLA digital app from your Apple App or Google Play store on your mobile device.

Updates : Author Tom Stanton is an associate professor of journalism at University of Detroit Mercy, and a past recipient of the Michigan Library Association’s Author of the Year Award. On Saturday, April 22, The Book Club of Detroit will host a lecture from Stanton about his new book, Terror in the City of Champions, about the riveting, intersecting tales of the frightening rise and fall of the Black Legion, a secret terrorist organization flourishing in Detroit’s underground during the late 1920’s and 30’s. Stanton will discuss how the scourge of the Black Legion was countered by the uplifting heroics of athletes on the Detroit Tigers. Anyone interested in Detroit history, particularly of the 1930’s, is encouraged to attend.

Later, on April 29, the Ferndale Library joins the Muslim American Society to host “Get To Know Your Muslim Neighbor,” a chance to learn about American Muslims and enjoy hands-on activities for all ages. International delicacies and coffee will be served during this discussion, with presentations about calligraphy and the ‘Muslims & Early America’ poster exhibit.

Finally, we took this spring off from coordinating our usual program of Ferndale Reads events, but stay tuned. Ferndale Reads will return next year: bigger and better than ever, partnering with Berkley Public Library, Oak Park Public Library, and Huntington Woods Public Library to expand the program and unite multiple communities of book lovers.

ferndalepubliclibrary.org
facebook.com/FerndalePublicLibrary

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By Jeannie Davis

I recently bought a new car. Yep, it was time to trade in my 2005 Subaru, with 26,000 miles, for a new chariot. My feelings were definitely mixed. After all, we had been through a lot together. How many flowers and pots had my little buddy carted home? I re-member campaign time, with tons of signs crammed into the back. Greg Pawlica and I always had such fun, driving around and placing the signs in lawns. I have a few memories but not a lot, because I am not a good driver and my friends always prefer to drive.

So, I was ambivalent. I was going to have to change, and change is a four-letter word to seniors. I knew where all the buttons were, and what they did. The radio presets hadn’t changed in six years, nor had the seat position or the mirrors. Yikes!

However, I soldiered through the credit checks and the appraisal on my little buddy. I signed all the papers, and made my final selection. At last came the moment of truth. I got into the driver’s seat, with Nichole (my wonderful sales-person) in the passenger seat.

This is when I learned that a radio isn’t just a radio, it also answers my phone, has a complicated thing called a “play list,” tells me when I get an e-mail, where I can get gas or food, and even delivers the weather. At this point, Nichole noticed my glazed eyes and said there were several features but perhaps now was not the time. She referred me to the manual, which equals War and Peace in size. She gallantly set up my phone so I could answer it on something called “blue tooth.” I didn’t have the heart to tell her that I rarely answer my cell phone anyway because, by the time I figure out how to answer it, the caller has given up.

Finally, I couldn’t put it off any longer. I bravely drove off the lot with the new  car, drove home, and spent the rest of the day on the couch, utterly exhausted.

The next day, it was time for a road test. I planned on being really brave, and going as far as the bird seed store. I managed to start the thing, and even adjusted the seat. However, when I went into reverse, the oddest thing happened! There, on that little screen on the dash was a picture of my driveway in back of me! I am not a total babe in the woods – I had seen this feature in Dan Martin’s car as a passenger but never as a driver. I was so distract-ed that I almost sideswiped a tree. Okay, got past that, and onto the road. I figured a little music couldn’t hurt, so I hit the radio button and soon was motoring gently along Woodward listening to Bach. A pleasant interlude, until the radio informed me that Craig Covey had posted on Facebook, as had Jean Russell. Like I care! What was this? After a few more blurbs, I turned the radio off, but did that stop the nonsense? No, my radio continued to inform me of Facebook posts, and e-mails.

I arrived at the bird seed store, made my purchases, and told the girl that I could carry both bags out to my car. I am strong, but, my downfall came when attempting to open the hatch. After fiddling with the dam key fob and tugging at the handle, the girl from the store came out and did something magical, opened my rear, stowed my bags, and returned to her perch inside the store.

I arrived home without further incident, poured a drink, and pouted. I know I am going to have to open the manual and learn how everything works, but I am dreading it. After all, I have learned other things, how hard can it be? Maybe by the time you read this, I will be expertly handling this annoyance on wheels. But if you see me driving with one hand and randomly poking at buttons with the other, perhaps you could help me out.

Change!  Who needs it? However, I do like the color.

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By Christina Bournias, Ferndale Area Chamber of Commerce

The recent Ferndale Area Chamber of Commerce (FAC) Coffee Connection, at State of the Art Framing and Design, was attended by over 40+ business members. Our Ferndale and surrounding area Chamber members are among the most dedicated and committed of the business community in Michigan. With continuous net-working and referral opportunities, our members demonstrate devotion to their beloved community and fellow business owners. This dedication is most impressive and a fine example of a cohesive village.

Among many more exciting and upcoming monthly programs, the FAC is planning a few larger events to get involved in. Whether you choose to volunteer, sponsor, participate, or decide to earn a position as our trusted ambassador, the Chamber’s signature events evoke the best of our community. Our Chamber events bring people together; people who share a common sentiment, one of philanthropic togetherness and thriving commerce.

Our first main event of the year is The Artist In You. This creative initiative is a nod to young student artists. The Artist in You encourages students from Fern-dale High School, The Center for Advanced Studies & the Arts (CASA) and University High School DECA to enter an art competition with hopes to win an opportunity for their artwork to be dis-played around town. The students’ art-work will be displayed at the Ferndale Public Library, and a public reception will take place Tuesday, April 25. One student artist is eligible to have their artwork enlarged, reproduced, mounted and displayed on one prominent business in the Ferndale Area. The three top scoring students will receive achievement awards for their efforts.

Our 2017 Rainbow Run attracts approximate 1,000 enthusiastic participants to the Ferndale community. The Rainbow Run, this year on June 3, 2017, is a fun 5K run and 2K walk + Canine 2K that explodes with excitement for every-one who supports diversity, acceptance, and anti-bullying. The course runs through the streets of Ferndale and has six stations where volunteers toss non-toxic, colored powder onto race participants. Everyone is covered in a rainbow of colors at the finish line!  Your sponsorship helps to fund six chosen non profit organizations. Children are now being accepted to participate in the 2K walk and this Canine/2K* includes your best friend on a prismatic 2K trot through the designated Rainbow Run course (*See registration for details. City canine licenses and current vaccinations required.) The Rainbow Run route will begin at the parking lot of Foley & Mansfield PLLP, 130 E. 9 Mile Road, Ferndale, Michigan 48220.

Following these events, the Chamber will be hosting our second annual “Sip. Stroll. Roll!” in the Fall, where local establishments get a chance to showcase their distinct food and drink specials.

“The Biggest Event of the Year,” the 2017 GALA in November promises to be another powerful event celebration; one of reflection and promise. Our GALA aims to showcase our businesses; honor-ing productivity and liveliness in the coming year(s). This event includes unique silent auction items and participating restaurants.

In addition to our main events and monthly Chamber Lunch Club outings, the Chamber planned three free Learn-ing Series lunches for our Members. The first “learning” lunch was somewhat of a working meeting; an honest discussion, held inside our new offices at the Credit Union ONE community center. We heard from retail and service businesses alike. Aaron Stone, owner of STONE + TEAM Consulting spearheaded a candid talk amongst retail owners. Ferndale Foods was gracious enough to donate food platters.

Thank you to the Gerry Kulick Community Center for offering space for our next two complementary presentations. The Chamber was pleased to welcome back SaveOn for our second lunch learning series. SaveOn presenters spoke about developing a digital marketing strategy, including the associated costs attached to implementing a solid digital strategy. Most notable, merely because of their Ferndale Area Chamber membership, Chamber Members can take advantage of their own dedicated FAC/SaveOn microsite! Members filled their bellies, and left with an increased thirst for knowledge. The presentation was engaging and well received. Members’ questions were answered and they took away valuable digital business tips. What a terrific lead in to our next Lunch & Learn.

The next Chamber Learning Lunch Series will be hosted by Jon Teodoro, Verde Media, founder/strategist. He will present: “How To Grow Your Business Using The Internet.” This presentation aims to take our member’s business websites to the next level, incorporating enhanced Google and SEO discussions. Chamber knowledge is power.

Email Kim Hart, Executive Director at director@ferndalechamber.com or call 248-542-6120 for detailed information.

Ferndale Area Chamber of Commerce  400 E 9 Mile Road, Ferndale,  MI 48220.
http://ferndalechamber.com
FB: @FerndaleAC

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By Jennifer Goeddeke

Most Ferndale residents and regular visitors are familiar with the iconic WAB building, positioned at the corner of North Woodward Ave and East Troy St. However- according to general manager, Michael Pierce, many are not aware of the 20-year anniversary for the Woodward Avenue Brewery rapidly approaching on May 24th. A common response is, apparently, “…has it really been that long?!”
For sure, there will be an elaborate birthday celebration, combining a new brew release and a community-oriented event. Co-owners Chris and Krista Johnston, along with Brian Reedy, have kept their fingers on the pulse of Ferndale’s energetic social scene. Combined with outstandingly successful festivals
(the DIY Street Fair, Pig & Whiskey and the Ferndale Oktoberfest), the WAB continues to impress. In the words of Krista Johnston, “We are very happy we chose Ferndale in 1997! It was more on ground floor when we opened, a lot more vacancies. The City has grown, and it has been supportive and welcoming. We like to represent the City’s creative spirit…all of our staff are musicians and artists.”
I recently met with the WAB’s general manager, Michael Pierce, to find out more details on this landmark location. As a notable distinction, the WAB is currently the only brewery/brew-pub in Ferndale; it has retained a comfortable and fun vibe, while serving a good variety of handcrafted brews, and an inviting selection of food. In addition, its popular sister-establishments are within walking distance on Woodward: the Emory and the Loving Touch pool hall/music venue. Along with fellow general manager, Dustin Leslie, Pierce ensures that daily operations in all three establishments are running smoothly.
Significantly, the WAB has two relatively new members of staff: Chris Coburn, as brewmaster, and Vince Rossio, as executive chef. Onboard with the WAB crew since January 2016, Coburn’s educational background is in brewing technology and science, plus work experience at Greenbush and Beer Lab London. He creates original recipes, and also collaborates at times with oth-er breweries. One such collaboration with Greenbush Brewery was the ‘Wabracadabra,’ served at the Emory last year). Rossio has essentially revamped the entire WAB menu with very favor-able results; the food served is not at all your typical ‘pub’ food – nothing fried – with an emphasis on healthy items.

I had the opportunity to spend time with Coburn, and sample some of his creations. The enthusiasm and knowledge he has for his craft is quite obvious. Chatting with Coburn on the art of making beer is an education in itself! My first tasting was ‘Saratoga’- the House pale ale, a 5.5 per cent ABV brew; it is described by Coburn as having a “light body with a hearty malt flavoring.” Next tasting was ‘Rama’s Arrow Double IPA,’ at a surprising 9.1 per cent ABV. The WAB website description of this IPA is “Smooth, not overly bitter, and maybe a little too easy to drink.” Finally, I tasted ‘Detroit Maiden,’ the House IPA, at 6.8 per cent ABV, described online as “Beautifully balanced with four kinds of malt, Magnum and Cascade hops.” Coburn mentioned that they sell over 30 kegs per month of Detroit Maiden, and they can barely keep up with the demand. All three brews were, in my humble opinion, smooth and delicious.

Servers at the WAB have been responding well to Coburn’s lead. Apparently, two of the five main WAB servers have recently taken the Ciserone beer serving certification (at a similar level to Sommelier certification in wine serving). I liked the fact that an option is available for customers who choose to avoid gluten: a guest tap of ‘Starcut Pulsar Cider’; and for those who do not drink alcohol, Coburn keeps a steady supply of quality root beer soda.

Keeping in tune with popular demand, an innovative club with-in the WAB was formed in December 2016: “The Brewers Club.” Membership to the club is limited to 97 members, based on the year of the WAB’s launch in 1997. The club has proven to be a hit; at the time of writing, only 20 slots are left.

Giving back to the community is important to the WAB owners and management alike. Local fundraisers are organized on a regular basis, such as “Dining for a Cause” and “BarkNation.” Also in formation at the WAB is the “Feel-Good” tap: A craft brew the proceeds of which benefit local, state and national charities in monthly rotation. A special recipe is developed for the brew, which is a year-long process. Overall, it seems the current vibe at the WAB is a mixture of beer-loving tradition, community spirit and progressive attitude; definitely, a winning combination!

22646 Woodward Ave. Ferndale
(248) 546-3696
www.thewabferndale.com

0 1996

By David Wesley
Photos by Bernie Lamframboise

Seven years ago, Michelle Mirowski was struck by proverbial lightning on her front porch when she and her friends came up with the idea for a community radio project in Ferndale. Following the passage of an important communications law during the Obama administration, a tiny crack opened up in the local radio spectrum, allowing for the creation of a Low-Power FM (LPFM) radio station right here in our home town of Ferndale.

With the help of The Rust Belt and tons of local donations, Michelle and her team are only a few thousand dollars away from making the fresh and impactful change in radio that will nourish local talent and influence Ferndale life through the years to come.

Michelle sat down with me for an interview about Ferndale Community Radio: Its inception, its current state and its shining future.

DW: How and why did you start the Ferndale Community radio and how has it evolved since its inception?
MM: It was started from a passion for local radio! Local, community-based stations represent the creativity of the region they are based in, as well as helping bring communities together. The further along we got into FCR, the more we realized how perfect a community-based station is for Ferndale. Seven years ago, we just had a great idea. Now, we have an FCC permit for an FM station (100.7 FM), a secure location for our tower and studio (Rust Belt), we have a structured plan for running the station and a number of local folks who want to be volunteer DJs. The support has been overwhelming. We are also less than $5,000 from reaching our goal to get everything going. If you go to ferndaleradio.com, you can donate to help us reach the finish line.

DW: What are some of the most rewarding aspects of FCR for you, and how has it affected the city?
MM: Seeing people’s faces light up when we mention our project is one of the most rewarding parts of the station. Folks want a place where they can share their creative projects and learn about new music and ideas.
This will give the Ferndale residents another tool to communicate with each other. FCR has given the city something extremely unique to look forward to. It is extremely rare that a city has their own community station!

DW: What do you plan the future of FCR to be?
MM: Once we are up-and-running, we hope to partner with lots of organizations in Ferndale. For example, we want to partner with the schools and air local football games, and work with students who might be interested in radio. This will also be a great place for local musicians from all genres to play their music. In year two or three we want to start streaming. This will be an avenue for the creative projects that make Ferndale, Ferndale. The station is here to enrich the already vibrant and talented community.

●    We are only a few thousand dollars away from succeeding with this project.
●    Local businesses that want to sponsor the station in return for on-air mentions should reach out to us at ferndaleradio@gmail.com.
●    T-shirts and hoodies, as well as guest DJ spots, can be found at ferndaleradio.com.
It’s the best way individuals can help.
●    Weds. April 19: Special Fundraiser at Zeke’s Rock ‘n Roll BBQ, all day, mention Ferndale Community Radio and 15% of your receipt will be donated to FCR.

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Story by Sara E. Teller
Photos by Bernie Laframboise

Jay Kaplan is a very interesting man. Born and raised in Michigan, he holds a Bachelors in Psychology from the University of Michigan and a law degree from Wayne State University.

For 13 years, Kaplan was employed at Michigan Protection & Advocacy Services, a private nonprofit organization designed to protect and promote the human and legal rights of people with disabilities in the state of Michigan. While employed at the service provider, Kaplan worked with special education clients. He acquired funding to start a program for HIV and AIDs advocacy, designed to provide legal services for individuals living with these ailments. He also served as staff attorney for the project, which outlasted his stay at MPAS, for seven years.

Jay is currently a staff attorney for the American Civil Liberties Union (ACLU) of Michigan’s LGBT Project, which was founded in 2001. He advocates for the LGBT community on a number of issues, challenging current laws and moving for reforms. One of the issues Jay worked on was the ability of transgender individuals to get accurate gender markers on their drivers licenses. He also has challenged same-sex marriage laws affecting couples with children. In the State of Michigan, the law states that a gay couple cannot marry if one partner already has kids. This means that the partner without children cannot adopt the other partner’s children as his or her own. Therefore, children are not afforded the same legal protection as those of heterosexual couples.

Back in 2001, Jay was involved in a lawsuit brought against the City of Detroit Police Department for an undercover sting operation targeting gay men in Rouge Park. Thousands of residents were wrongfully arrested and their driver licenses revoked during the sting, which targeted the men due to their sexual orientation. Eventually, the City settled, agreeing to pay damages, as well as amend unconstitutional ordinances moving forward.

In 2004, Jay was involved in investigating another sting near Lansing also targeting the gay population. During this sting, undercover officers pretending to be gay approached men at a rest stop and attempted to engage them in sexual conversation. They were then arrested under Michigan’s solicitation and criminal sexual conduct statutes. The sting was conducted during the weekend of Michigan Gay Pride. One of the men taken into custody reported the incident to the ACLU.

Other notable issues in which Jay has been involved include health insurance – for example, currently hormone therapy for the transgender community is generally not covered by insurance – and domestic partnership limitations for same sex couples. He is working on issues involving faith-based adoption agencies which are currently allowed to deny same-sex couples access
to adoption.

Jay is the humble recipient of a few awards for his hard work. He received the 2006 Unsung Hero Award from the Michigan State Bar, for which he simply states, “It was an honor, but there are so many unsung heroes that deserve to be recognized.” He was also honored with the 2010 Virginia Uribe Civil Rights Award issued by the National Education Association (NEA). Jay also teaches a public interest law course. He says he enjoys the ability to share his knowledge of law with his students, and Kaplan says he chose to attend Wayne State because it is an urban law epicenter. His education and career path have taught him “cultural competency, empathy and communication skills,” all very much needed in his line of work.

Most of all, Jay would like to remind the general population, “the LGBT community includes a very diverse population of people” of varying ethnic and cultural backgrounds. “The issues of one population do not exist in a silo. They intersect across differing groups,” he says. Therefore, the issues the ACLU’s LGBT Project are tackling are ultimately for the benefit the larger community as a whole. And, although there has certainly been notable progress made, Jay says they still have a long way to go.

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Story by Jill Lorie Hurst
Photo by Bernie Laframboise

By now, some of you have seen “12th and Clirmount,” a documentary featured at this year’s Free Press Film Festival. Produced by the Free Press in collaboration with Bridge Magazine, WXYZ-TV and a group of cultural institutions led by the Detroit Institute of the Arts, the film shares old home movies and new interviews by people who were around during the Summer of 1967, when an early Sunday morning police raid on a blind pig pulled the bandage off repressed racial tension and frustration in Detroit. Days of looting and violence followed, and the city was changed forever.

The Detroit Free Press won a Pulitzer for its coverage of the riot. Fifty years later, the DFP takes us back to those tumultuous days. A trip down a jagged memory lane for some, a history lesson for others.

Detroit is back on the map these days. Some would argue that it was never off the map. Another discussion. A desolate and (seemingly) broken city for years, it’s now a food destination, a sports town with a new arena going up, a home for technology and small home grown businesses, urban agriculture, the Q Line. We love Midtown, Corktown, downtown. As always, the art, the music, the cars. Up ‘til the mid-‘60s, Detroit was viewed as a “model city.” Federal funding flowed in to help the schools, housing, job creation. A young, energetic mayor worked with the police department, business owners and citizens to maintain peace in the integrated city. The mayor, the citizens and the rest of the country watched that view go up in July 1967. The “model” fell apart.

The smoke in the sky, the military presence, the fear. Memories shared by many. Memories are what executive video producer and Ferndale resident Brian Kaufman was immersed in as he edited hours of eight-millimeter home movies taken by Detroit families in 1967. We didn’t record our lives then the way we do today. Even so, there is plenty of footage. Footage of the riots. Footage of everyday life in 1960’s Detroit. Kaufman talks about the films. Birthday celebrations, Christmas. A reminder that no matter how different we seem, we celebrate the same moments.

“12th and Clairmount” was a history lesson for Kaufman. He was born in Southern California and has been with the Detroit Free Press for ten years. He and his wife Gina Kaufman (a native of Southeastern Michigan who is a Free Press reporter assigned to the metro desk) chose Ferndale as home in 2009. He spoke affectionately of old Ferndale restaurants now gone like Maria’s Italian, and Bart’s – “the best breakfasts”, but says they enjoy the changes in Ferndale and Detroit. Ferndale is a great location for Free Press staff – “a lot of Freepers live in Ferndale.” Kaufman can work at home, but likes to get downtown to the office to be with his colleagues. “I’m not there enough to justify paying for parking.” he said. “So, I park over by John King books and walk down Michigan Ave to the office” (on Fort Street). “I wouldn’t be able to work on the documentary projects if I was freelance. Having a staff job with a supportive boss (Kathy Kieliszewski) is great. Unique in the newspaper world.”

Brian’s first dive into Detroit history came in 2014 when he worked on the Packard Plant project “Packard: The Last Shift,” presented at the first Freep festival in 2014. The Packard plant, a project on the National Parks and now, the ‘67 riots. Interesting and challenging. “How do we take it beyond our web site? We’d like to find partnerships like the one we have with WXYZ TV. We’ll run it through the festival circuit, and hopefully find a distributor.”

“12th and Clairmount” ends with people wondering whether to stay in Detroit, or leave, post-riot. “So much to learn from what happened in Detroit. People assumed things were fine. But they weren’t. This film is about Detroit, but relatable. The problems then still exist today.” Kaufman wonders how we’ll share stories about our past in 50 years. People record more, but the hard copies that we packed away so carefully in order to preserve our memories? They won’t exist.

In the meantime, we have the footage from that summer. See “12th and Clairmount,” an opportunity to learn and to remember.

For more information about “12th and Clairmount” go to www.freep.com/story/entertainment/movies/2017/

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Story by David Wesley
Photo by Bernie Laframboise

Former Mayor Craig Covey and Monica Mills began the annual Ferndale Pub Crawl 20 years ago in 1997. Now, after a long tenure of success, the event may be at risk of ending due to gentrification and corporate interest in other local events.

The Ferndale Pub Crawl is historically important in the modern story of Ferndale: Making the city more popular, wealthy and socially-endearing. Craig regaled Ferndale Friends with the history of the Pub Crawl, its impact on the city and its uncharted future.

“Before Ferndale took off in its renewal back in the early 1990s, there were only a half dozen bars downtown. Gays and lesbians began to move into the city in growing numbers, along with a few artists, musicians and other younger residents. A group of us in the gay community tried and failed to pass a gay rights ordinance through the city council in 1991. Later on, residents formed a gay residents association called FANS of Ferndale, which stood for “Friends And Neighbors.” FANS had three goals, which included increasing social activities for our community, civic engagement with the city through community service and volunteerism, and political activism from the gay and lesbian residents.

“We created the first pub crawl in 1997, and had about 35 people traipse around to all six or seven of the bars downtown, including Rosie O’Grady’s, Sneaker’s, Danny’s, Como’s, Tony’s and Doug’s Body Shop. We had so much fun we decided to make it an annual event. By 1999, we had straight people joining us, more bars opened like the Post and WAB, and we began raising money for charity.”

The annual pub crawl rapidly became a “thing” promoted by the whole city including the DDA. As new bars and clubs opened, like the Post and Club 9, they joined the crawl and the attendance grew every year. Traditionally the mayor of the city always sent off the packs of crawlers, and by 2009 the event was drawing 2,000 participants, more than 20 stops were included, and tens of thousands of dollars was raised for a variety of charities such as the Ferndale Community Foundation, the Ferndale Police Auxiliary, and the Midwest AIDS Prevention Project. The event was always the last Friday of July, and for many pubs it became their biggest night of the year. It was attended by chamber officials, city council members, and even city staff.

As changes came to the city, the charities and the businesses downtown went through change, and over the past six or seven years the annual pub crawl growth began to level off and then decline. Many of the new bars and restaurants chose not to join the event, and several of the original clubs stopped participating and instead began promoting more corporate events such as DIY Street Fair and Pig & Whiskey. As the city continued to gentrify, and support from the city establishment lessened, there was not as much interest in the traditional, grassroots-organized events that raised money for local charities.

“The annual Gay Pride Festival seems to be strong, and has new leadership and corporate buy-in. The annual Blues & Music Festival should also continue under new leadership. But the Ferndale Pub Crawl is at real risk of ending. After 20 years, it may just be a victim of its own success. Also, designed to promote the downtown and walk-ability, maybe it has successfully finished its tasks and accomplished its goals.

“Monica Mills and I announced a year ago that we were not going to manage the event after 2016. So, unless new, younger folks decide to make it happen, then at least that iteration of the pub crawl is done. We raised a quarter million dollars for charities and had a whole lot of fun. The city is now popular, walkable, inclusive, and has more than its share of bars and clubs. And the LGBTQA community got our social outlets, civic visibility, and political recognition.”

0 2049

By Jennifer Goeddeke

With a spacious, brightly-painted new location at 23440 Woodward Ave (previously the TV Fitness building), it’s clear owner Tammy Crenshaw and her dedicated team are doing things right!

Previously located for several years at 703 Livernois, at a smaller locale, an expansion of services offered and enhanced class space has literally just opened up for Fido’s canine clients. When I recently had an opportunity to stop by and meet with Crenshaw, I was also introduced to Sarah Maki, who wears several Fido ‘hats’ as head trainer, groomer and office manager.

Together, Maki and Crenshaw have formed an effective and lively partnership, with a shared ‘no-force’ approach when dealing with all dogs. Positive-reinforcement is the name of the game and, although this may sound simple or even obvious, not all dog training or dog grooming facilities are created equal! Both Maki and Crenshaw have many years of experience and education in training and grooming, which allows them to understand our dogs’ unique signals.

Crenshaw has worked with dogs for 17 years, initially focusing on pet-sitting and dog-walking. She then started training at Bubble & Bark in Ferndale, back in 2006, after graduating with honors from Animal Behavior College. She went on to receive her certification from the Council For Professional Dog Trainers in 2011. Originally, she met with Maki as a client. Soon after she began to realize Maki already had notable skills with dogs, and invited her to sit in on some classes. “I was smart enough to grab onto her!” Crenshaw explained, smiling: “We are now basically business partners, where Sarah takes on most of the staff and office managerial role.”

Maki gained her Honors Degree in 2009, at the same Animal Behavior College as Crenshaw, and proudly completed her grooming qualifications at the Bingo Institute of Grooming last year. Maki added that the bad grooming experiences she had with her own dogs at various places inspired her to create ‘Fido’s Gray Dog Grooming’, so that all dogs’ boundaries could be respected.

The main goal is for each dog to associate a visit to Fido with enjoyment. Traditionally, grooming can be a stressful time for dogs, and so dogs may be reluctant to enter the facility — but not at Fido! Various methods have been implemented by Crenshaw, Maki and staff, to ensure your dog is comfortable and happy during each phase of care. Ideally, they want to see enthusiastic tail-wagging from all dogs coming in! Appointments are set so that ‘overbooking’ does not occur, and pets are not waiting around.

Your dog sets his or her own pace during the appointment, and can take a break if the groomer sees signs of anxiety. For example, your dog may be fed during nail clipping, by way of distraction. Other tried-and-tested approaches involve the use of toys, treats, potty-breaks and offering water. Further low-stress grooming methods include rubber mats being placed in tubs, to minimize noise echo. Aromatics such as essential oils are often used to soothe the dogs. Additionally, a soft cloth ‘Happy Hoody’ is used to put over a dog’s sensitive ears, and greatly mutes the blow-drying noise which most dogs dislike. For older or larger pets, there is an extra tub available which is lower to the floor, which makes it easier for your dog to maneuver.

Had to ask : What are some of the anxiety cues to look out for in our own dogs, at home? Tammy informs us: Yawning (signaling stress) and different types of tail wags — in fact, all kinds of body language is used; we miss a lot of their signals, apparently, just by being human! Crenshaw explained further, “….more studies are now available on dogs and cats, leading to better understandings. We are primates, they are canines and felines…so although we can feel a great deal of connection and understanding toward our
pet…many signals and even emotions are different from ours…often with regards to  their moral com-pass. Corrections for ‘bad behavior’ may not always be what it seems…often, dogs are reacting to our tone and body language when ‘acting guilty’…they develop appeasement postures and faces to appear submissive and create a better response from us…a stressed-out dog may be giving many communicative signals before finally snapping or biting!”

Regarding classes at Fido, there are plenty to choose from, from various phases of puppy obedience to ‘canine good citizen,’ ‘leash reactivity’ and ‘advance field trip,’ just to name a few. All staff members at Fido are carefully chosen for their combination of education and experience. Currently there are five lead trainers, three assistant trainers and a team of eight dog walkers. Both Crenshaw and Maki agree that seeing a dog change from being conflicted or unhappy to being more content and relaxed is hugely rewarding. Maki commented, “… it really seems to come down to an ‘aha’ or ‘lightbulb’ moment for the dog, where he or she realizes that his or her communication is finally being understood.”

Clearly, there is so much to learn about our loyal and beloved canine companions. It is certainly re-assuring to know there are gentle and fun approaches, such as those used by Fido staff, to help train and groom these amazing family pets!

23440 Woodward Ave, Ferndale
www.fidodogtraining.com or
www.facebook.com/fidopersonaldogtraining. Tammy Crenshaw or Sarah Maki may be reached at 248.607.9350 or fidofetch@sbcglobal.net.

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Story by Sara E. Teller
Photos by Ed Abeska

Marty O’Neill spent most of his early career life working in the automotive industry. “I worked primarily in account management for component manufacturers supplying the Big Three,” he says. However, his State Farm Agent, Dave Arce, would eventually change all that. “Dave talked to me about the opportunity to open my own agency. He said State Farm was looking for entrepreneurs with sales experience who wanted to be their own business owner.”

Marty was married with four kids and needed to be able to put food on the table. He also had no prior experience in the insurance industry. The decision to change careers was risky, but he was up for the challenge. “I was in my mid-30s, and felt if I was going to make a bold career move, now was the time. Dave introduced me to the area manager and set the process in motion.”

Each State Farm Agency is owned by the agent, who then employs a team he or she determines to be the best for the agency. Since State Farm follows strict policies and specific criteria for the agency role, the process of becoming certified and proving he had what it takes would prove cumbersome. “The process was long and difficult. State Farm is very serious and protective of the Agency Role and takes careful measures when selecting agents,” Marty explains. “After numerous evaluations and interviews, however, I was selected and was asked to open a ‘new market agency’ in Ferndale.” A new market agent is an agent who starts scratch, without an established location and without any customers. “I had to grow my agency from the ground up,” he says.

Marty opened the Ferndale location in December 2006, and by the end of the first day the branch had their first client. “Since then we have helped thousands of clients and have been recognized by State Farm for our work and commitment to Ferndale.” Marty appreciates the opportunity to work with the Ferndale community specifically. “I couldn’t ask for a better place for my business than Ferndale,” he says. “Every time I’m around anyone who will listen I brag about Ferndale.” He claims the insurance business is strong in the area and everyone on his team is driven to succeed. Ferndale’s diverse customer base also keeps the day-to-day interesting and exciting. “My favorite thing about Ferndale is the diversity,” Marty says, adding it gives him “great options as a businessperson.” His team is afforded the unique experience of being able to work with all kinds of people, building long-lasting relationships with residents and a repeat customer base.

This year marks the Ferndale location’s ten-year business anniversary. Marty discusses some of the high and lows his team has experienced over the past ten years. “When we opened, it was rough. Starting a business is difficult. You make so many mistakes. Those mistakes are great learning tools but they are expensive. They cost time and money,” he explains. “We also opened just before the economic slide of 2008 and 2009. Our clients were moving away, losing jobs, having their houses foreclosed. It was hard. But we found that helping people during these times helped us get closer to our customers and helped us make long lasting relationships that we still have today.”

The Ferndale location has grown and evolved since the early days. The team has learned from the tough years, and has had many uplifting experiences as well. There will always be challenges in the insurance industry, which by its very definition is unpredictable. “We have seen people go through some major challenges. We have had clients hurt in car accidents. I’ve been called several times at night because a house caught on fire. Our clients have passed away,” Marty says. “However, the satisfaction of helping someone who has lost their home, or handing a check to some whose spouse has passed away, makes doing what we do worth it.”

Marty is also thankful for Ferndale’s office manager, Julie Toggweiler. “The highlight of the past ten years was finding Julie,” he says. “Julie is the heart and soul of the agency.
We would have never had made it this far without her.”

Future goals for the Ferndale branch include continuing to offer the best prices possible to patrons and keeping pace with a fast-moving industry. “Every two minutes there is a commercial telling people they can save money in fifteen minutes. Our job is to make sure that our clients are not only getting the best price possible, but also getting the service they need,” Marty explains, adding, “An insurance policy is only a piece of paper with a promise written on it. The promise we make is that if something bad happens we will be there to help.”

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