Detroit Bold Sadie Hawkins Party

Detroit Bold Sadie Hawkins Party

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MEETING WITH AJ O’Neill is a refreshing experience – he is a man on a mission! Many of us got to know O’Neill at “AJ’s Music Café” in Ferndale, where he supported local art, music and social causes. The Café was also home to the 50 Hour ‘Danny Boy’ Marathon in 2008, creating a world record for continuous live music! His fervent passion in supporting the local economy/local people, combined with creating a high quality coffee brand, is truly inspiring.

O’Neill’s new project is ambitious, but after all, he is not known as a man who takes ‘no’ for an answer! The ‘Million Bag March’ has been established by the Detroit Bold Foundation and Eastern Market, where the goal is to open several community cafes throughout Detroit area neighborhoods. The DBF, created by O’Neill, is a 501©3 organization. The current target of fund-raising is set at 1 million bags of Detroit Bold “MBM Special Blend” coffee. For each bag sold, $5 goes toward fixing up buildings, training staff, and opening community-friendly coffee-shops! O’Neill is fully committed to setting up a “viable place” for people to meet, converse, create and – of course – drink lots of coffee!

To launch this project, O’Neill is hosting a ‘Sadie Hawkins Party’ with live music on February 27, from 7-10pm. Tickets for the event are on sale online for $10, and a free swag-bag will be given to the first 100 guests! The party location is at Eastern Market, Shed #5 2934 Russell St, Detroit, which is fully heated. Notably, Kroger is already onboard as the first Senior Sponsor in the Million Bag March campaign.

How can you get involved? Very simple! Special numbered/signed bags of the MBM Special Blend are available at the Mootown Creamery on Russell Street in Eastern Market, and on the website: Additionally, if you see the ‘Boldmobile’ driving around (a 2013 Ford Transit Van), feel free to flag it down – this is a rolling billboard / Detroit Bold Coffee warehouse! Various direct contribution levels are also available, ranging from the ‘Buy a Bag’ level of $10, all the up to the high-level ‘Campaign Launch Sponsor Package’ (see website) So mark your calendars- come out and support this worthy cause at the launch event on the 27th- I hope to see you all there!

AJ O’Neill would like to thank you in advance for supporting the BOLD mission in developing viable Detroit-area neighborhoods! Visit the website for more information:

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